#Evolution

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Marketing vs Copyright & Private Information

Apr 2, 2019
2 min

Marketing vs Copyright & Private Information

There has been a lot of discussion to regulate the usage and privacy of personal information for companies. Today Facebook announced a new feature about “Why am I seeing this post?” Similar to “Why am I seeing this ad?. although the feature has been around since 2014, the new feature will provide more options to users trhough a drop down menu with the information about why is appearing in your feed, along with personalization tools. This new tools are coming in a moment where

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Marketing trends for education in 2019

Jan 30, 2019
2 min

Marketing trends for education in 2019

Technological innovation has impacted all industries; Education is not the exception. Today, the educational industry has suffered in trying to implemet technological tools and get into the world of digital process to improve the way they can leverage to find potential students, attract, engaged and enroll students and as importatnt keeping them studying. These technological competences are not necessarily developed by universities or schools and neither is their main functio

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Internet of things (IoT) upgrading or updating your information.

Aug 10, 2018
3 min

Internet of things (IoT) upgrading or updating your information.

I have created in my house what is called a smart home, and when I was installing one of the smart locks, in which now I have the ability to check in my smart phone, if it is open or close and also I can open and close the lock from anywhere that I might be with internet or mobile data access; I notice something that got me wondering and researching more about what that might represent for the future and for marketeers. The lock through my mobile phone asked me for my wi-fi n

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The information and intelligence challenge

Jul 26, 2018
3 min

The information and intelligence challenge

Most people in business today has a level of knowledge of the following words. Big data, deep learning and Artificial intelligence. However, a few really understand what they are about and as a Marketer or business manager, how you could and must take advantage to make them work for you. Since technology has brought massive volumes of information, all decision makers would require to have one of the following tools to support all sort of analysis. The easiest and broader term

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Basic rules of branding

Jun 3, 2018
3 min

Basic rules of branding

The most important assets of any business or company are their brands. However, there are still a lot of mistakes made by managers, while either developing a brand or evolving them. Many decisions are blindsight by performance indicators, market moves or company situations that management tends to narrow the focus and impact creating a huge mistake for the brand and potentially killing the brand. Brands have many elements incorporated. Logo, name, colour, typography, icons an

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Top-team mindset to technology...

Apr 17, 2018
3 min

Top-team mindset to technology...

Every organization today is being exposed to an external changing environment that is challenging their industry or might be going through many internal technological changes and or implementation process. There are new technologies being launched, new software, new ways of consumer interaction, new channels of communication, e-commerce, social media, reviews and new multi-industry companies playing against us that did not use to. These are just some examples to mention that

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Marketing vs Digital Marketing Transformation

Apr 11, 2018
3 min

Marketing vs Digital Marketing Transformation

How to become a digital enterprise?, how to evolve into a digital organization?, how to invest in digital? how to engage consumers digitally? are few of the questions that every organization is making today. If we look at the US investment projections tells us a very good story on how the world of advertising and marketing is changing, how the capabilities required for marketeers and functions in the organization will require an evolution and how everyone will face and requir

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Retail entrepreneurship challenge

Mar 21, 2018
3 min

Retail entrepreneurship challenge

There are several new technologies that are reshaping small and large retails, from artificial intelligence, virtual reality, 3D printing, networks, mobile apps among other. The way these technologies are and will continue to change the future of retail, specially for entrepreneurs these are opportunity to embrease. As a matter of fact, take a look how big e-commerce giants such as amazon, alibaba, wal-mart, ebay are digitizing the retail industry, changing the market place a

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Entrepreneurs vs technology

Mar 13, 2018
3 min

Entrepreneurs vs technology

Most entrepreneurs know the main challenges they face today, have to do with people, technology and innovation budget restriction. To be more specific, hiring people is a challenge that everyone has, big corporations, NGO´s, transnational companies, mid size business, government and entrepreneurs are not the exception. As a matter of fact, the ability to hire and retain skilled workers is something that has become more of an art than a science for many hiring managers or owne

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The evolution of human decisions

Mar 4, 2018
4 min

The evolution of human decisions

Would you consider leaving your decisions to someone else?. It seems that is where we are heading with the development of personal assistance software that is based on programs that learn from you to make better decisions of what you might want than anyone else. although most of the technology development is still new, the trend and speed of growth and development might take us to a near future where everyone would have a personal assistant and soon, the communication will be

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Your social rating is... and your place in society would be...

Jan 28, 2018
4 min

Your social rating is... and your place in society would be...

China has done some important moves on social ratings. The Chinese government is planning to launch its Social Credit System in 2020. What they are aiming is to be able to judge the trustworthiness of its current 1.3 billion residents. Understanding how this social rating works and how other companies are doing similar evaluations, we might foresee some future rating scores and behavior for all of us. Something like a chapter of the British series of "The Black Mirror". Chin

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Deep learning is coming to us.

Jan 20, 2018
4 min

Deep learning is coming to us.

Deep learning is a term that we might also known as deep structured learning or hierarchical learning, is part of machine learning methods based on learning from data representations, as opposed to task-specific algorithms. There is a difference among machine learning, Artificial intelligence and big data analytics, statistics and some other new trends on technology that are helping, shaping and changing our capacity to process information today and will impact our near futur

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Would drones become a business game changer?

Jan 14, 2018
4 min

Would drones become a business game changer?

Drones in the news are becoming a frequent subject. However, the industries we constantly read about are more related to military, logistics and distribution, photography and now we are starting to get a lot of consumer electronic products related to drones. What about other industries that are having an impact with this technology and how they might benefit while impacting other companies in the process. since, high costs and technical limitations kept the uses of drones rel

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Would self driving cars defeat the insurance industry?

Dec 17, 2017
4 min

Would self driving cars defeat the insurance industry?

One of the industries that has taken advantage of statistics is insurance. Today, we get our prices for life, cars, medical, education insurance based on what groups of numbers we represent. When applying for an insurance, you get questions like, how old are you, male or female, do you smoke, how frequently do you drink, do you have kids, are your parents healthy, etc, and each of these questions has a statistical meaning and a probability for the company. All these means tha

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2007 the year that started the change of humanity.

Dec 10, 2017
3 min

2007 the year that started the change of humanity.

2007 was a pivot year for human behavior and triggered a set of companies, products and innovations in different industries, that started the change of humans as we use to know them. Most of the products introduced in 2007 were technology related to helped us to discover new needs we did not know we had, to solve services that provide us with more time and to solve issues that would make our lives easier. Let me first start with one of the most iconic products. the first iPho

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Would bitcoin change the bank industry?

Dec 2, 2017
3 min

Would bitcoin change the bank industry?

In order to understand how a technology could have an impact on a business model or a particular company, we first need to understand the basics of that particular technology. Bitcoin has been around since 2009 and is a system that works without a central repository or single administrator. This is something that impact or mitigate the white collar crimes, because there is no owner. The network operates as a peer-to-peer electronic cash system and transactions take place betw

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Would 3D food printing change the way we eat?

Nov 26, 2017
3 min

Would 3D food printing change the way we eat?

I am not sure if chefs around the world are concerned for the 3D food technology being developed and improved every single day. However, I am more interested in understanding how consumers or foodies would feel or how fast would this technology be in every home or more important everywhere. As a matter of fact, I do not think that you may traditionally consider the following as technology, for the main reason that most of us consider those as granted and provided by nature, h

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The behavioral impact of technology

Nov 19, 2017
4 min

The behavioral impact of technology

Have you ever wonder how we have changed in our daily behavior because of the technology and we haven't even realize it. I have seen in many summits, presentations and conferences a set of pictures and videos that induced me to share them and to recap on how some of our behavior has changed and how technology innovation has been the driver for this. Let's start with the best summary that I have seen in terms of what a desk looked like in 1981 and how 35 years of evolution in

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The need for Industries r-evolution.

Nov 12, 2017
3 min

The need for Industries r-evolution.

In 2017 the companies that have filled for bankruptcy protection program are: Toys-r-us, The Limited, Wet Seal, BCBG, RadioShack, Payless Shoesource, Gymboree, True Religion, Perfumania, Vitamine World to mention some of the well know retail brands. if we consider 2016 some retails that filled chapter 11 were Aeropostale, Pacific Sunwear, Sports Authority, and American Apparel. If you look at the brands you would probably put yourself on a traditional shopping mall in the US.

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Would VR become everyones reality?

Nov 6, 2017
3 min

Would VR become everyones reality?

The past two years, Virtual Reality (VR) has been on the news from Facebook Oculus, Samsung VR headsets, Playstation VR, just to mention some companies that have been at the forefront of this technology or at least the ones that have gotten more attention to it. Even though the technology was first invented in 1957 and was patented until 1962 was first introduce as "The Sensorama" a heavy machine that allowed users to immerse with multi-sensory technology. This had a viewing

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