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Marketing Department Evolution

Ramon Murguia New Marketing Department

The marketing department relevance within the organization is evolving and growing with the digital era in many positive ways. The image of the marketing department has not been the best in many organizations, for example, how many times different functions of the organization have mentioned phrases like, marketing expenses are excessive, they can not measure the return on investment, there are no metrics or results that are tangible to see the effect of what they are doing, nobody really knows what they do in marketing or the marketing team only has fun. However that has dramatically changed in the past years, due to the amount of new technolog