When you put your Brand name on everything, that name loses power. That is a fact. At least in consumers minds about what your brand stands for and what value proposition it represents. When you are trying to build a brand, you should always stay firm to your value proposition and your target segment. Once you have those two in place, Branding becomes part of the 7 tactics to build a comprehensive and strategic marketing plan. However, successful brands have all the company p

The most important assets of any business or company are their brands. However, there are still a lot of mistakes made by managers, while either developing a brand or evolving them. Many decisions are blindsight by performance indicators, market moves or company situations that management tends to narrow the focus and impact creating a huge mistake for the brand and potentially killing the brand. Brands have many elements incorporated. Logo, name, colour, typography, icons an

There are many questions small and mid-size business are asking today, some are: How to evolve my business?, how to become more digital?, how to learn digital marketing?, how to sell online?. However, it is impossible to evolve without a business model impact as well. By only learning and trying to applying to your business, the information you have read online, could become into a massive mistake. Therefore, take into account other areas that are as important as just trying

The marketing department relevance within the organization is evolving and growing with the digital era in many positive ways. The image of the marketing department has not been the best in many organizations, for example, how many times different functions of the organization have mentioned phrases like, marketing expenses are excessive, they can not measure the return on investment, there are no metrics or results that are tangible to see the effect of what they are doing,

There are several new technologies that are reshaping small and large retails, from artificial intelligence, virtual reality, 3D printing, networks, mobile apps among other. The way these technologies are and will continue to change the future of retail, specially for entrepreneurs these are opportunity to embrease. As a matter of fact, take a look how big e-commerce giants such as amazon, alibaba, wal-mart, ebay are digitizing the retail industry, changing the market place a