Naworring or Expanding the Brand?
When you put your Brand name on everything, that name loses power. That is a fact. At least in consumers minds about what your brand stands for and what value proposition it represents. When you are trying to build a brand, you should always stay firm to your value proposition and your target segment. Once you have those two in place, Branding becomes part of the 7 tactics to build a comprehensive and strategic marketing plan. However, successful brands have all the company performance and pressure over their shoulders. Moreover, the management team tends to propose new ideas to increase sales and expand the brand to new "opportunities" that could potential destroy what the brand have