#consumerjourney

The challenge to develop a growth mindset at collage

Most people have heard that our true intellectual potential is unknown, that we only use 10% of our brains, that our learning abilities...

Marketing vs Copyright & Private Information

There has been a lot of discussion to regulate the usage and privacy of personal information for companies. Today Facebook announced a...

Marketing trends for education in 2019

Technological innovation has impacted all industries; Education is not the exception. Today, the educational industry has suffered in...

How to create a brand name?

The most important branding decision you will ever make, is how to name your product or service. In the short term, a Brand needs a...

Basic rules of branding

The most important assets of any business or company are their brands. However, there are still a lot of mistakes made by managers, while...

Higher education digital challenge

In order to understand where we are heading in higher education, we need to know where we are coming from. The first formal education was...

Digital Evolution Benefits

There are many questions small and mid-size business are asking today, some are: How to evolve my business?, how to become more digital?,...

Marketing vs Digital Marketing Transformation

How to become a digital enterprise?, how to evolve into a digital organization?, how to invest in digital? how to engage consumers...

Marketing Department Evolution

The marketing department relevance within the organization is evolving and growing with the digital era in many positive ways. The image...