The E-commerce industry has been a successful source of growth for UPS, FedEx, and DHL among other delivery service. However, taking the example of Amazon's which ambition has been in plain sight for years and also its growth. The company has built its own network of warehouses and package sorting centers. It has leased airplanes and truck trailers to transport cargo. It registered to move freight across oceans, is testing drones in some cities, Uber drivers to deliver at cer

There has been a lot of discussion to regulate the usage and privacy of personal information for companies. Today Facebook announced a new feature about “Why am I seeing this post?” Similar to “Why am I seeing this ad?. although the feature has been around since 2014, the new feature will provide more options to users trhough a drop down menu with the information about why is appearing in your feed, along with personalization tools. This new tools are coming in a moment where

Technological innovation has impacted all industries; Education is not the exception. Today, the educational industry has suffered in trying to implemet technological tools and get into the world of digital process to improve the way they can leverage to find potential students, attract, engaged and enroll students and as importatnt keeping them studying. These technological competences are not necessarily developed by universities or schools and neither is their main functio

When you put your Brand name on everything, that name loses power. That is a fact. At least in consumers minds about what your brand stands for and what value proposition it represents. When you are trying to build a brand, you should always stay firm to your value proposition and your target segment. Once you have those two in place, Branding becomes part of the 7 tactics to build a comprehensive and strategic marketing plan. However, successful brands have all the company p

The most important assets of any business or company are their brands. However, there are still a lot of mistakes made by managers, while either developing a brand or evolving them. Many decisions are blindsight by performance indicators, market moves or company situations that management tends to narrow the focus and impact creating a huge mistake for the brand and potentially killing the brand. Brands have many elements incorporated. Logo, name, colour, typography, icons an