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How to set the right price?

What is the right price I should ser for my product? what if I leave money on the table? should I set a percentage over my cost? how much are my customers willing to pay for my product or service? Does it sound familiar?, These are just some of the questions that many marketeers ask themselves when setting a price for a new product they are about to launch. There are many different price strategies but all of them must comply to your brand positioning and brand strategy, not doing so is a receipe for disaster.