The most important assets of any business or company are their brands. However, there are still a lot of mistakes made by managers, while either developing a brand or evolving them. Many decisions are blindsight by performance indicators, market moves or company situations that management tends to narrow the focus and impact creating a huge mistake for the brand and potentially killing the brand. Brands have many elements incorporated. Logo, name, colour, typography, icons an
In 2018, all industries have been affected by technology somehow. However, this article aims to point out the most affected industries, based on the impact that the digital evolution has had in consumers, behaviors, process and transformation. Some of the industries you probably haven't notice how fast you have adopted and evolved as a consumer and already your behavior is changed for good and forever. Here is a small chart on how technology instead of innovating is disruptin
China has done some important moves on social ratings. The Chinese government is planning to launch its Social Credit System in 2020. What they are aiming is to be able to judge the trustworthiness of its current 1.3 billion residents. Understanding how this social rating works and how other companies are doing similar evaluations, we might foresee some future rating scores and behavior for all of us. Something like a chapter of the British series of "The Black Mirror". Chin
One of the industries that has taken advantage of statistics is insurance. Today, we get our prices for life, cars, medical, education insurance based on what groups of numbers we represent. When applying for an insurance, you get questions like, how old are you, male or female, do you smoke, how frequently do you drink, do you have kids, are your parents healthy, etc, and each of these questions has a statistical meaning and a probability for the company. All these means tha
In 2017 the companies that have filled for bankruptcy protection program are: Toys-r-us, The Limited, Wet Seal, BCBG, RadioShack, Payless Shoesource, Gymboree, True Religion, Perfumania, Vitamine World to mention some of the well know retail brands. if we consider 2016 some retails that filled chapter 11 were Aeropostale, Pacific Sunwear, Sports Authority, and American Apparel. If you look at the brands you would probably put yourself on a traditional shopping mall in the US.
The past two years, Virtual Reality (VR) has been on the news from Facebook Oculus, Samsung VR headsets, Playstation VR, just to mention some companies that have been at the forefront of this technology or at least the ones that have gotten more attention to it. Even though the technology was first invented in 1957 and was patented until 1962 was first introduce as "The Sensorama" a heavy machine that allowed users to immerse with multi-sensory technology. This had a viewing